Figure It
The F*ck Out
The No-BS Framework for Leaders Who Execute Under Pressure
Figure It The F*ck Out is an executive leadership book built for ambitious leaders operating under real-world pressure.


Inside Figure It The F*ck Out
Real Leadership. Real Results. Relentless Execution.
Most business books sound smart but don’t provide actionable strategy. Figure It The F*ck Out changes that.
After four decades guiding companies through startup chaos, market volatility, and rapid scale, leadership and operational strategist David J. Johnson shares the management system that’s helped him build and scale multi-billion-dollar operations. Welcome inside a world all about discipline, data, and execution that lasts. As CEO, David applies these principles daily inside complex financial and operational environments where execution determines outcomes.
In Figure It The F*ck Out, David writes as an operator, not a consultant, offering the same execution discipline and relentless drive for results he applies as CEO of Vervent.
What You'll Learn
Leadership Principles
That Drive Powerful Execution
Battle-tested methodologies designed for ambitious leaders who execute under pressure.
Lead with data, not ego
Remove emotion from the equation and let the metrics drive the strategy.
Execute Globally
Build teams that execute powerfully across distance, cultures, and time zones.
Communicate Truth
Master the art of delivering hard truths under extreme pressure without breaking trust.
Decide Fast
Make fast, smart decisions when information is incomplete and the clock is ticking.
Drive Innovation
Move beyond brainstorming to produce innovation that delivers measurable bottom-line impact.
Scale Systems
Construct self-sustaining systems that allow you to scale without constant supervision.
“The difference between successful leaders and everyone else isn’t intelligence or luck. It’s the willingness to figure things out and execute when it’s hard.”
David J. Johnson



